Sustainability is not just a trend but a movement that are changing the fashion industry as we know it. In Denmark Storm & Marie are one of the most transformative brands, who’s focus are on actively doing something for the climate, environment and the people on this earth. The mission of Storm & Marie anno 2019 is to create a more ethical and responsible brand and to inspire people to do and be better. The wool styles are produced with recycled wool and most of the dresses is produced with the material 100% Tencel – Biowash.
With focus on having a responsible production, nature friendly quality, biodegrable packaging and a conscious transportation Storm & Marie are rethinking their whole supply chain from beginning to end to ensure a more climate friendly approach to fashion. Moreover, no animal harm is accepted and all suppliers need to have appropriate certifications and have responsible conditions for the workers on the factories. Our favourite materials used in the Storm & Marie collections is the Tencel TM. By exploiting Tencel materials compared to typically dyed fabrics, up to 50 % energy and water in the production can be saved, thus 60% less carbon footprint. The Eden blazer, pants and dress from the AW19 collection are made in this fantastic TENCEL material.
Storm & Marie is one of the Danish brands taking responsibility and is a first-mover within the already-established brands transforming the foundation of the company to becoming climate friendly. Strom & Marie takes responsibility for the next generation!